Sometimes simple is better than complex or even "over-produced", in today's blog post I'm going to break down what went into teaser trailer I made for Dr. Jekyll and Mr. Hyde. So if you haven't seen it yet - check it out:
Pretty cool right? Sure its not "amazing" by any means, but its eye catching, and it gets your attention. And I made the whole thing in Adobe After Effects in about an hour - it was pretty simple - let me show you:
So there you have it, sometimes simple is best. In its own way it can be a challenge to take what's available to be done quickly and simply and still have it be interesting and catch the audience's eye. I took a similar, though slightly more complex, approach to the Titus Andronicus Teaser, also all done in After Effects - check it out:
Without going into alot of detail on this one, its the same approach - a simple camera move, a focus pull, music and title.
What made this one stand out for me was the water (which I transitioned to blood with a simple color shift) but I can't take ful credit for that, as I had a great step-by-step tutorial from Video Copilot (check it out here). And of course the City was "easy" as well - just built it all up in Element 3D.
For Titus we also shot a comparatively complex, Tarantino-inspired, teaser trailer in Galveston that built upon this teaser further. Together the two pieces really worked together to promote that show. Check out my vlog post from July for a little more about that project.
Overall, I'm really enjoying exploring the challenge of creating a simple, yet effective teaser video for a project that has no existing video. (unlike movie trailers that have hours of footage to pull from). I'm already planning options for a teaser for A Christmas Carol, which is next on stage at CCCT.
Anyway, that's it for this week's post.
If you want to know more about Dr. Jekyll and Mr. Hyde at Clear Creek Community Theatre, including how to buy tickets and other upcoming shows, visit their website here.
And as always, thank you for reading - if you have any questions, suggestions, or ideas you'd like to see me address in the blog, let me know in the comments below.
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Until next time
Thomas Meek is an independent filmmaker living and working in Houston, TX